5 Good Reasons Why Your Website Should Be Mobile Ready

By Published 19 June 2012

As more and more businesses are now looking at innovative ways to increase their online marketing presence particularly in the social media arena, (some albeit reluctantly) it is important here not to forget the day-to-day website that sits quite happily in the background of businesses – chuntering away 24/7 on the internet.  Professionals can get carried away in conversations on Linked In, Facebook and Twitter but are they forgetting one thing?

A business website is many things, but first and foremost it is the shop window into your business.  Whilst you are busy connecting on these many social media websites, I would imagine that on all of them you will have a link back to your website, promoting and detailing your products or services.

Now hopefully your website is all up to date, has plenty of Calls-To-Action and is fairly easy to find in the search engines.  Yes? Good, so we have ticked all those boxes!  But can it be viewed EASILY on a mobile phone or tablet? Or do people have to zoom in to read the small text?

  1. Microsoft launches it’s new Surface Tablet.
    Today as Microsoft now enters into the hardware market, it has announced its own competitor to the Ipad, in the form of the Surface Tablet.  This is just the beginning of Microsoft maintaining their competitive edge in the mobile market.
  2. Proven Statistics more people access the internet on the go…
    At the end of 2011, there were 6 billion mobile subscriptions, which is equivalent to 87% of the world population.  This is a huge increase from 5.4 billion in 2010 and 4.7 billion mobile subscriptions in 2009. The mobile market is one of the fastest growing markets worldwide.
  3. Social Media is becoming more “mobile” based that “desk” based
    In this fast paced technology world, people are on the go all the time.  They are connecting via LinkedIn, Facebook and Twitter, and in order to check out a profile, the phone and iPad come out at the train station, in a taxi, on the way to the next meeting – and the first place to go is to follow the link from Facebook or LinkedIn to your website.   Will it load quickly?  Can it be read easily? Does it clearly say what you’re about? If it doesn’t do any of these things then you could easily just have lost a potential customer.
  4. Analytics can now differentiate between browsers and mobile browsers
    By measuring the traffic of your website, Google Analytics is able to give you statistics of how many visitors your website receives from mobile devices.  Obviously, this data set gives you a clear indication of the types of mobile experiences for which the design may or may not be working.
  5. Make it easy for the Visitors
    Let’s face it, with websites nowadays – the design has to work hard to do the work for its owner. If the design is clunky, too many colours and not easy to find content, then the visitor will leave pretty quickly. The same applies in the mobile market.  If your site is not set up for mobile devices then people will move on and potential sales may be lost.

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Author: Alison Boyle

Alison co-founded LA Marketing and is specialist in strategic online marketing for small businesses, and is passionate about teaching SME’s to grow their business through understanding social media, and empowering them to market themselves online. You can follow Alison on Twitter or Google+

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