Author: Alison Boyle

Alison co-founded LA Marketing and is specialist in strategic online marketing for small businesses, and is passionate about teaching SME’s to grow their business through understanding social media, and empowering them to market themselves online. You can follow Alison on Twitter or Google+

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Is Now the Time to Upgrade Your WordPress Website to SSL?

By Published 15 December 2016

Over the past few months, Google has been making noises about using SSL (HTTPS) as a ranking signal to rank websites higher in the search engines.

Up until now, it’s been quite a lightweight signal affecting fewer than 1 percent of global search queries, and carrying less weight than other signals (such as high-quality content) in order to give website owners time to switch to HTTPS.

But now a further shift is happening.  WordPress is at a turning point in 2017 and is now requiring all hosts to have HTTPS available for WordPress websites. Read the rest of this entry »

5 Key Elements to Successfully Market on Facebook

By Published 30 June 2016

Facebook has grown into the leading platform now for digital marketers to use to grow businesses, with many marketers seeing incredible ROI.   One of the reasons that using Facebook to double your business is because of the data it has – not just on you but on all those who fall into your target audience. Read the rest of this entry »

2 Ways to get Website Traffic

By Published 16 September 2015

Interestingly the total number of Retail Sales online is not as high as you think.  It’s actually between 7 and 8% (at August 2015). I’m guessing you thought it was a lot higher than that.

So figuring out how to get traffic to your website in today’s world takes a lot of time and an awful lot of money. Thankfully the Digital Marketer has done all the legwork and shared with us what works and what doesn’t work.

There is no such thing now as a traffic problem. It’s now about Engagement. Traffic has become a commodity. If you want traffic you can go to the shop and buy it. Read the rest of this entry »

How to create a Hot, Engaged Facebook Group

By Published 26 August 2015

Facebook has value, in fact it has a lot value despite what some might think.  And I have to be honest here and say that it’s only in the past year that I have understood exactly how to leverage that value.

You see, I used to use Facebook for personal use seeing just some crazy updates from friends and family of their dog or cat in some strange position, or of a crazy video they’d shared or photos of their latest fancy holiday trip. Nice, but really? It was beginning to consume a lot of my time almost without me realising, and so I was about to cull the whole thing! Read the rest of this entry »

26 Things that will Change the Way You Run Your Business

By Published 10 July 2015

We all know that there are certain aspects of our business that could be improved or changed.

We all know this, but often we’re too busy doing client work, or checking emails or doing other stuff.

So when someone tells you to work “on” your business and not “in” it, or at least put some time aside to do this I’m guessing a lot of the time this is put off because the task seems too much of a mountain to climb, and you don’t necessarily know where to start.

So here are some ideas to give you a kick start: Read the rest of this entry »

Are you frustrated your traditional marketing is not working anymore?

By Published 24 June 2015

Here’s why!

Raise your hand if you want more customers in your business?

Raise your hand again if you want your website to generate those customers – AND automate the responses you give to these new customers!

Maybe this is you and your business?

Read the rest of this entry »

How to attract the right prospects with your Profile on LinkedIn

By Published 4 June 2015

LinkedIn has the reputation as the go-to place to grow your network online. Although often I meet people in business who really don’t understand why they have all these odd requests to connect to people they don’t know on Linkedin?  Does this sound familiar?

And should you even be on LinkedIn? Read the rest of this entry »

How to fix the 3 leaks in your business

By Published 13 May 2015

By adopting the Perfect Customer Lifecycle

So maybe you’ve been running a business for a while now, and you have regular customers, regular enquiries and business is ticking over.  This is the regular customer lifecycle within most businesses.

But how would your business benefit (and grow) if it adopted the Perfect customer lifecycle?  I might be being a bit presumptuous here, but I bet you can relate to these 3 areas of lost leads in your business. Read the rest of this entry »

Why SEO is helpful for Content Marketing

By Published 8 April 2015

Many of you will more than likely have heard of SEO (Search Engine Optimisation) and its importance for the visibility of your website and its content in the search engines.

Well in this fifth (out of 8) instalment of my Content Marketing Series, I’ll explain the main principles that need to be understood in order to make your content marketing the most successful it can be. Read the rest of this entry »

How to integrate Social Media into your Content

By Published 25 March 2015

Using social media can sometimes feel like a waste of time!  Does this sound like your experience? Are you fed up of posting information and not getting the engagement you want?  You’re not alone here, it’s easy to get lost in the maize.

For your social media efforts to be more successful, there are 3 key activities that need to take place: Read the rest of this entry »