Author: Sarah Boyle

With a flair for creativity since childhood, Sarah has always sought out new styles using inspiration from her love of the web. Writing, drawing and design are her specialities, along with a healthy eye for attention to detail. WordPress, content and design fast becoming second nature.

How to Save Money on Your Hosting

By Published 18 November 2016

If you’re looking to save money on hosting your website and emails then you’ll need to understand how it all works, and what you’re doing that can cause your server to fill up. It does get a little technical so it helps to be a little tech-savvy. I am going to break it all down for you though, so don’t panic if you don’t know it all – that’s why I’ve written this for you 🙂

Let’s start by just covering the basics… Read the rest of this entry »

How to engage your audience with a story

By Published 26 September 2016

There are two ways to share knowledge; you can PUSH information out, or you can PULL them in with a story.

Do you ever think about WHO you write your content for? If your answer is simply “my target audience” then I need you to prepare to get more specific than that. Read the rest of this entry »

The 3 Keys to Creating a Customer Referral Program that Works

By Published 29 April 2016

There is one question that we ask almost every customer: “Where does the majority of your business come from?” The answer is consistently: “From word of mouth and referrals.” Of course it is, that is the easiest way to get business, sitting back and doing nothing except being a rock star at what you do and letting your results speak for itself. What’s great about this is that it doesn’t require doing any difficult marketing, SEO, pay per click, or re-vamping the website. All you need to do is sit back and hope your customers tell their friends about you and sit back and watch the referrals come in. Right? Read the rest of this entry »

Get the Facebook audience that will treasure and value your content

By Published 13 August 2015

Getting the right Facebook audience is tricky. Back in December last year, Facebook estimated that it was home to more than 30 million active small-business pages. That number will have definitely grown since then. That’s a lot of business pages that yours needs to compete with. Do you know what one of the biggest tricks to having a successful, engaging Facebook page is though? A wonderful audience. Read the rest of this entry »

Not getting the reach you want on Facebook but begrudge spending the money to get it?

By Published 15 June 2015

Organic (as always) is the best.

It’s the best food, best type of content, best everything. And for Facebook, organic is best because it’s free. Who doesn’t love free things?

As free and wonderful as Facebook is though, over the last couple of years they’ve gradually become sneakier with how far your organic reach goes. Read the rest of this entry »

How to Organically Win with Business Pages on Facebook

By Published 13 May 2015

Don’t ask me to buy your number one product on Facebook.

And definitely don’t ask me to like your page to be part of a competition. In fact, that’s now against Facebook’s rules for business pages, so definitely don’t do that!

We all roll our eyes when we see those ridiculously out-of-place, out-of-context salesy posts on Facebook and I can almost guarantee that we all just keep scrolling. That’s the reason why those type of posts shouldn’t be part of your social media marketing strategy and in this post today I’m going to tell you how to use your Business Page on Facebook correctly. Read the rest of this entry »

What’s the REAL difference between a Facebook Profile and a Page?

By Published 8 April 2015

Many clients have told us in the past that the reason their business isn’t on Facebook is because they don’t want it confused with their personal account. Granted, you can’t have a Facebook business page without first having a personal profile, but that doesn’t mean that they will share the same content. Read the rest of this entry »

Why you shouldn’t use Facebook for your business

By Published 25 March 2015

“Why bother keeping up with Facebook? What does my business gain from Facebook? It’s not ruling my income, so why should I waste time and money on it?”

Don’t get me wrong, those are plausible questions that nearly every business should ask itself. Naturally, there’s no use in investing valuable resources without a guarantee of ROI (return on investment). But what’s wrong here is your perception of Facebook’s purpose. Read the rest of this entry »

Facebook are starting their Spring Clean

By Published 6 March 2015

Facebook are on the move yet again to ensure that no funny business is going on with the amount of page likes a particular Page has.

As of 12th of March (yep, that soon), Facebook is going to start removing inactive accounts from Pages’ like counts. They have said that “to make audience data even more meaningful for businesses, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts.” Read the rest of this entry »