Benefits of Business Blogging

By Published 5 November 2014
Blogs will change your business

Are you putting off creating blogs for your business because you’re concerned with how much time it will take?  And do you feel you don’t have the commitment to maintain them?

There is a lot of hype around blogging however there is great proof that it works on a number of levels.

If you’re undecided and need some more convincing just take a look at these reasons here to help get you started.

Build Trust and demonstrate your expertise

Getting started blogging can be a daunting process but is a great way of sharing your knowledge with your customers and prospects.  For example every time I create a blog post on my website it creates an opportunity for someone that needs help with my specialist subject to find my blog post in order to answer their questions.

By creating blog posts you are providing great value to prospects. And by providing value, the prospect is more likely to return to your website to gain more knowledge and insight into the information you’re sharing.

Your blog will attract relevant traffic to your site

By continually sharing your knowledge and your expertise on your website, this will increase the odds of Google ranking your website higher, therefore attracting more traffic and more views.

It’s a fact that websites that have blogs are 15 x more likely to have more traffic than those that don’t have blogs.  With relevant blogs answering some of your most frequently asked questions will inevitably attract traffic interested in your products and services

Use your blogs as valuable content to share on Social Media

Your blogs are an incredibly valuable source of information to share across your social media platforms. And by sharing your content you will start to engage with followers who are interested in reading your articles, who will then start to share them with their followers.  It’s a great way to reach out.   By increasing shares and adding value will also increase your business profile ranking.

Blogging is a marketing investment

Blogging will take time. Having it as a part of your long term marketing plan will without a doubt reap rewards.  By frequently adding blog posts you will build up a whole bunch of content that will become incredibly valuable to your readers and prospects, who will revisit your website frequently for updated knowledge and support.

Blogging is a very different medium to the traditional print advertising, for a start it reaches a much wider audience so the potential reach is huge. It’s become a great way to grow your business online.

Get feedback and generate leads

Adding a call to action at the end of each blog post can be a great way to get feedback and start to build up engagement and rapport with people.  Too many businesses I see don’t reach out to ask for feedback and yet it’s the feedback that’s the most important part getting referrals.

Encouraging readers and prospects to give you feedback will give you insight into their thoughts and concerns.  By getting feedback will help you make better decisions in the future about how you develop your products and services.

Also by actively engaging with customers will show that you care deeply about your business, which ultimately will give you more credibility.

If you would like to find out more about business blogging, why not get in touch.  We would love to hear your experiences.

Author: Alison Boyle

Alison co-founded LA Marketing and is specialist in strategic online marketing for small businesses, and is passionate about teaching SME’s to grow their business through understanding social media, and empowering them to market themselves online. You can follow Alison on Twitter or Google+

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