Archive for the ‘Content Marketing’ Category

2 Ways to get Website Traffic

By Published 16 September 2015

Interestingly the total number of Retail Sales online is not as high as you think.  It’s actually between 7 and 8% (at August 2015). I’m guessing you thought it was a lot higher than that.

So figuring out how to get traffic to your website in today’s world takes a lot of time and an awful lot of money. Thankfully the Digital Marketer has done all the legwork and shared with us what works and what doesn’t work.

There is no such thing now as a traffic problem. It’s now about Engagement. Traffic has become a commodity. If you want traffic you can go to the shop and buy it. (more…)

Get the Facebook audience that will treasure and value your content

By Published 13 August 2015

Getting the right Facebook audience is tricky. Back in December last year, Facebook estimated that it was home to more than 30 million active small-business pages. That number will have definitely grown since then. That’s a lot of business pages that yours needs to compete with. Do you know what one of the biggest tricks to having a successful, engaging Facebook page is though? A wonderful audience. (more…)

Not getting the reach you want on Facebook but begrudge spending the money to get it?

By Published 15 June 2015

Organic (as always) is the best.

It’s the best food, best type of content, best everything. And for Facebook, organic is best because it’s free. Who doesn’t love free things?

As free and wonderful as Facebook is though, over the last couple of years they’ve gradually become sneakier with how far your organic reach goes. (more…)

Why SEO is helpful for Content Marketing

By Published 8 April 2015

Many of you will more than likely have heard of SEO (Search Engine Optimisation) and its importance for the visibility of your website and its content in the search engines.

Well in this fifth (out of 8) instalment of my Content Marketing Series, I’ll explain the main principles that need to be understood in order to make your content marketing the most successful it can be. (more…)

How to integrate Social Media into your Content

By Published 25 March 2015

Using social media can sometimes feel like a waste of time!  Does this sound like your experience? Are you fed up of posting information and not getting the engagement you want?  You’re not alone here, it’s easy to get lost in the maize.

For your social media efforts to be more successful, there are 3 key activities that need to take place: (more…)

How to Create Content that your Prospects will Love

By Published 4 February 2015

Following on from the previous two articles in our Content Marketing Strategy series, Important to Learn Content Marketing in Your Business and How to create your Content Strategy I hope this has given you chance to think about how you could start to use content more effectively in your marketing activities.

When we talk about content, this can come in a number of forms… maybe to start out by having a blog? Or maybe writing a white paper?   Or even a video series.  There are a number of formats in which you can gather information and share to your prospects and audience. (more…)

How to Create Your Content Marketing Strategy

By Published 22 January 2015

Just creating content randomly really means that you’ll get random results.  By creating a strategic plan you’re much more likely to get more effective results.

This is my second blog in a series of 8. Last time we looked at why it’s important to learn to use content marketing within your business. This has now become even more important since the prediction for 2015 is that Google will potentially favour website content and relevancy over anything else.

So now in order for this content marketing plan to work for your business, it’s handy to start documenting a strategy – this will for sure help your business stand out from your competitors. (more…)

Who Shot The SEO Expert?

By Published 19 January 2015

I may have mentioned before that website promotion is more research than glitz and glamour. For me I find statistics and trends fascinating but not in a boring way. I actually hated mathematics in my formative years due mostly to the unapproachable attitude of my teacher.

When I am working on website promotion I don’t see it as math, I see it more like forensic science. What has happened, why has it happened, what has changed, what could have caused things to happen, what changes have I made and what impact have they had. (more…)