Archive for the ‘Email Marketing’ Category

The 3 Keys to Creating a Customer Referral Program that Works

By Published 29 April 2016

There is one question that we ask almost every customer: “Where does the majority of your business come from?” The answer is consistently: “From word of mouth and referrals.” Of course it is, that is the easiest way to get business, sitting back and doing nothing except being a rock star at what you do and letting your results speak for itself. What’s great about this is that it doesn’t require doing any difficult marketing, SEO, pay per click, or re-vamping the website. All you need to do is sit back and hope your customers tell their friends about you and sit back and watch the referrals come in. Right? (more…)

Overwhelmed with Email Marketing? Here’s 3 Tips to get you started

By Published 28 October 2014

Do you find yourself overwhelmed when thinking about your email marketing campaigns?

What I would like to explain to you in this blog post is that email marketing doesn’t have to be difficult or painful. It’s a powerful tool that (when used correctly) can be automated for your benefit but if you don’t know how to use different email marketing strategies, you can’t expect good results.

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Our Marketing Automation Shortlist

By Published 9 July 2014

I’ll let you in on a little secret. You can automate your marketing. We can’t believe it’s still a “secret” because it’s such a genius idea, it’s a wonder that every business isn’t shouting about it from their rooftops!

A staggering 79% of marketing leads are never converted to sales because 65% of companies have no defined lead nurturing process. If you don’t have a marketing automation system set up then those figures apply to you and you’re missing 79% of your marketing leads. Marketing automation involves nurturing prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers.

There is a huge array of software available now that offer you marketing automation and in our shortlist below (in no particular order), I will explain the basics of each one that I’ve hand picked for you. It’s important that you know which one will fit in most with your business. (more…)