Archive for the ‘Google+’ Category

Google+ is a must-have for all business – here’s why…

By Published 4 March 2014

Why Google+?

We all know that being found in search engines organically is in essence free marketing – and who doesn’t like something for free?

SEO (or Search Engine Optimisation) is a process that includes online and offline strategies that help the search engines to index your site and ultimately takes all of the information you give it and assigns your website a position on search pages.

Google, the main search engine on the internet, does this by using different signals to determine the quality and relevance of each page of your website. The most important among these signals is links from other sites. These links must be of high quality to rank higher in search engine results. A link from the BBC News site will be valued much more highly than a link from a small independent news sharing site, for example.

Google+ isn’t just another social media platform; it’s a powerful weapon in your SEO arsenal and having an active profile page with Google+ and linking it to your website (and vice versa) can help you increase search rankings for your website.