Archive for the ‘Marketing Strategy’ Category

9 Steps to Building a Marketing Plan

By Published 19 November 2014

If you’re serious about growing your business you will need to put a marketing plan in place. Your marketing plan may be part of your overall business plan to develop your business, however it’s fundamental to understand the importance of this. Without a marketing plan in place your business will just continue on the path it’s always been and nothing will change.

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Overwhelmed with Email Marketing? Here’s 3 Tips to get you started

By Published 28 October 2014

Do you find yourself overwhelmed when thinking about your email marketing campaigns?

What I would like to explain to you in this blog post is that email marketing doesn’t have to be difficult or painful. It’s a powerful tool that (when used correctly) can be automated for your benefit but if you don’t know how to use different email marketing strategies, you can’t expect good results.

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We all have mobile notifications, next up web notifications! What you need to know.

By Published 29 September 2014

Web Push Notifications

In this day and age, trends move fast. For most of us, they move faster than we can keep up.

So we make our lives easier and our phones do it for us. When someone has commented, posted or tweeted us (depending on individual settings) we know about it. Our phones decide to chirp and buzz like it’s Spring. (more…)

Why your Small Business should adopt the Lifecycle Marketing approach

By Published 25 September 2014

Are you a small busines owner?  Are you doing EVERYTHING yourself?  Well this post is definitely for you!

It’s easy as a small business owner, to fall into a “I’ll do everything myself” trap, because you know and can rely on the quality of work you offer.  Subsequently I’m sure you then find yourself doing ALL the jobs that large organisations farm out to separate departments. And as a small business owner you are so focussed on “getting the job done” that you don’t think about the process, you just get on and do it.  Subsequently you then become involved in every single aspect of your business – Marketing, Sales, Invoicing, Financials, Logistics etc and nothing can function without you being involved!

Consquently all the processes that have been set up within your business are then typically stored in your head!  You know exactly what should happen when a phone call comes in, or when an email arrives!  Habits are then formed which become difficult to change – although not impossible. Subsequently every process within your business relies on you to make anything and everything happen!  And so the “round-in-circles” trap starts to happen!  You may have…

  • Lost Traffic – You spend money getting people to visit your website, but they leave without giving you any information. You can’t follow up with them.
  • Lost Leads – When leads do contact you, you have weak and inconsistent follow up.
  • Lost Clients – Your hottest prospects are your existing clients, yet how often do you get in touch with them? How often do you focus on upselling? Or even tap into them as a referral source?

Does this sound familiar? So how do you overcome this?

SIMPLE – adopt the Lifecycle Marketing Process. (more…)

The Importance of Weaponising Mobile Technology

By Published 19 September 2014

The days of desktop dominance are over.

We are approaching a tipping point in mobile technology and with change, we as businesses must learn to adapt. We’ve touched on a similar subject on ways to keep your business relevant and although this is a relative topic, in this post we want to emphasise how moving forward with mobile technology and content marketing is crucial for your business to develop in line with the technology era.

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Ways to keep your business relevant

By Published 3 September 2014

If you care about your company’s future, it’s important to pay attention to emerging trends and get a head start on the next big marketing craze.

In the evolving world of content marketing, change is good.

So good in fact that according to research by the Content Marketing Institute this year, 93% of B2B (Business to Business) marketers and 90% of B2C (Business to Customer) marketers use content marketing.
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Is Advertising STILL Worth It?

By Published 3 September 2014

Paying for an advert to go in the local newspaper and radio doesn’t seem to produce the same results like it used to, does it? You can’t tell who’s read/heard it and if they take your call to action and phone you, you have no way of measuring where and how they heard about you.

Technology has moved on and so has our advertising techniques. Many of our clients come to us asking if advertising is worth it and our response is simply; yes, as long as you measure it. The difference is that the evolution of technology now allows us to measure our advertising, enabling us as businesses to know what money is best spent where. (more…)

Our Marketing Automation Shortlist

By Published 9 July 2014

I’ll let you in on a little secret. You can automate your marketing. We can’t believe it’s still a “secret” because it’s such a genius idea, it’s a wonder that every business isn’t shouting about it from their rooftops!

A staggering 79% of marketing leads are never converted to sales because 65% of companies have no defined lead nurturing process. If you don’t have a marketing automation system set up then those figures apply to you and you’re missing 79% of your marketing leads. Marketing automation involves nurturing prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers.

There is a huge array of software available now that offer you marketing automation and in our shortlist below (in no particular order), I will explain the basics of each one that I’ve hand picked for you. It’s important that you know which one will fit in most with your business. (more…)

Has SEO outgrown its acronym?

By Published 20 June 2014

We have now moved into a period of time when the good people at Google and the other search engine providers; are focused more than ever before on the relevant results returned by search engines following searches conducted by human beings.

Before we put the flags out let’s take a quick look at how this has happened. You have no doubt heard the phrase “I will look it up on the internet!” or “I’ll do a search!” The first statement is false! Without some form of index it would be impossible to find anything on the internet. For those of a certain age you may remember names like Excite an early web search established in 1993, or LookSmart, or how about Altavista? These were all early developers of what we now call Search Engines!

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Keeping your website content fresh for success

By Published 3 April 2014
Imagine this:

With the help of a website design company, you have just finalised the content and a great look for your new website. Now it’s time to launch it and sit back and let it weave its magic, right? Well, not quite! Keeping your website fresh and up-to-date is a key factor in attracting new customers – and keeping existing ones.

Here we explain why having an up-to-date website is so crucial to its success and offer simple ways in which you can keep your web content performing for you consistently, and for the long term.

3 important reasons why you need to change your web content regularly

1. To help search engines know your value

To put it simply – search engines like websites that change regularly and regard those with the most frequently updated content, to be the most interesting and relevant to web surfers. A lot of value therefore is placed on fresh content so if you want your business to perform well in search engines, then it is vital you appear to be actively updating and adding new content to your website.

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