Email marketing has now become one of the most popular ways to communicate with your customers and your prospects. Despite the fact that many find it old-fashioned, with social media and mobile marketing getting more attention and being more popular, the notion that email marketing is dead is simply not true.
With a strong content marketing approach, email has become more powerful than ever!
Why Email Marketing?
Because it moves the conversation about your business to a more personal environment – the in-box.
Email is the most direct line of communication, which will build good relationships and can be incredibly powerful and cost effective. It is important to build your own list and avoid the scams of buying lists. Purchasing a list is expensive and just not targeted, and you’ll end up annoying people who never signed up to the list in the first place.
Build your own list
Have an opt-in form on your website or blog; create a give-away document and watch your list grow. By giving away information and providing valuable content for free, in return you’ll receive email addresses who you can target and communicate your products and services to.
Take a look at our pricing packages to see how we can help you.