Keeping your website content fresh for success

By Published 3 April 2014
Fresh website content
Imagine this:

With the help of a website design company, you have just finalised the content and a great look for your new website. Now it’s time to launch it and sit back and let it weave its magic, right? Well, not quite! Keeping your website fresh and up-to-date is a key factor in attracting new customers – and keeping existing ones.

Here we explain why having an up-to-date website is so crucial to its success and offer simple ways in which you can keep your web content performing for you consistently, and for the long term.

3 important reasons why you need to change your web content regularly

1. To help search engines know your value

To put it simply – search engines like websites that change regularly and regard those with the most frequently updated content, to be the most interesting and relevant to web surfers. A lot of value therefore is placed on fresh content so if you want your business to perform well in search engines, then it is vital you appear to be actively updating and adding new content to your website.

2. To show your visitors you’re active and positively involved in your business

Is your most recent news item from 2012? Have you neglected to remove an out-of-date offer from the site? If so, the message you are sending out to your visitors is a negative one. They might be forgiven for thinking your company hasn’t done much recently or doesn’t take itself or you their prospective customer, very seriously.

3. To attract inbound link to your website

The more share-worthy, current and interesting your website content is, the more potential you have for generating inbound links.

Inbound links affect your websites page rank which is Google’s way of determining a page’s popularity and relevancy by examining the number of outside links that point to that page. Pages with a higher page rank are deemed more important than those with a lower page rank. For example; when you post something interesting or of value, the more likely your visitors are going to discuss it and share it – perhaps on social media, on their own blogs, or they might even link to it from their own company website.

Therefore, keeping your website content fresh and up-to-date helps your company attract, and keep more customers.

So, how can you keep your website content fresh?

There are several ways you can add value to your site performance – here a just a couple of ideas;

Incorporate a blog or news page on your site

A blog is a great way of adding new content on a regular basis, even if it’s only once a week. If you are not sure what to write about, take a step back and imagine what questions your customers might have, or might be interested in knowing more about you or your industry – and try to answer those queries in the format of an article. Or perhaps you might choose to comment on a topical news story that affects your business – that way you add credibility to your knowledge and you will be regarded as a voice within your industry. Whichever route you choose, adding a regular blog to your website will deliver a better experience for both Search Engines and visitors.

Include customer testimonials and write case-studies

Keeping customer feedback current and up-to-date is not only a good way of adding new fresh content but will look great to prospective customers. Another good content too, is to write a case-study article around your successfully completed project, transaction or event. These things will also let your customers understand your proficiencies and help them to relate to your product offering or business values.

Not sure what to blog about or don’t have time? Our content writing service is fast, simple and leaves you free to run your business. Contact us to see how we can help.

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Author: Sarah Boyle

With a flair for creativity since childhood, Sarah has always sought out new styles using inspiration from her love of the web. Writing, drawing and design are her specialities, along with a healthy eye for attention to detail. WordPress, content and design fast becoming second nature.

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