The internet is awash with great marketing resources to help support your online marketing efforts. Below are just a small list of a few that we use.
Building an email opt-in list is the way forward. Aweber provide a great platform for email marketing opt-in which also allows you to put a contact form on your website, giving the subscriber a double-opt-in email confirmation. It’s fairly low cost too.
Another option for email opt-in that’s very reasonably priced. When starting out in email marketing, this is a great first step to take. Using the drag and drop method for adding images and content makes it very straight forward to send out email newsletters to your list.
Infusionsoft is invaluable to the small business. This would be the next step up from Aweber and Mailchimp, as Infusionsoft is a complete CRM and will automate a lot of your email marketing for you. Easily design professional emails that inspire customers to take action. Send a single email for special promotions or use autoresponders to send a personalised series of emails that nurture your leads.