SEO – misunderstood?
SEO has been the focus of many debates and also one of the most misunderstood services provided by those who have anything from a vast knowledge, to next to no knowledge at all. We go on to explain about the Google Algorithm Zoo here, if you want to understand the two most important mechanisms of Google.
Lack of knowledge is part of the problem and why it is difficult to understand how to navigate your way around Search Engine Optimisation. If the first question you get asked is “What is your budget?” then simply walk away. This approach is normally taken by the less professional and those who are more interested in taking your money than actually looking at what you are trying to achieve.
Before you even think about talking to somebody about SEO, there are some very simple questions that you need to ask yourself.
- Who is your audience or your target market?
- Do you need to be number one on page one for a specific search term?
- What search terms do you want to be found for?
- What do you hope to achieve or what targets do you have?
- What are you competing against?
- Will you be using Social Media yourself?
Almost sounds like a business plan doesn’t it? You are not mistaken, if you have an unlimited budget then simply throw bundles of money at your SEO Company and forget about it! If on the other hand you have budgets and financial restrictions, then you will need to get the best for your money and the biggest bang for your buck!
Remember not every website can be No.1 on page 1 of Google or Bing which is why you need to decide if it is necessity or pride that is driving your decisions.
Once you have made the decision to provide a budget for the promotion of your website you can start planning your campaigns, along with the methods you intend to use. Pay per click (PPC), Twitter, Facebook, Linked-In, Pinterest, there is a wide selection to suit every business from which to choose.
Then you will need to put together a list of key search terms in order of preference. These can then be researched for popularity amongst other things that will help establish the way forward.
Keyword research can be time consuming and finding a niche for your website can often be as difficult. If it was easy then everyone would be doing it wouldn’t they?