What is PPC?

PPC stands for ‘Pay Per Click’ a service that allows you to set a budget for the amount of ‘clicks’ that you want to pay for in a Search Engine Marketing campaign. It is sometimes known as CPC ‘Cost Per Click’ or Paid Search.

Whatever you want to call it, in short it involves spending money to support your search term. Once you have hit your limit, your site will not be seen in the advertised area normally located at the top or right hand side of your browser.

We have simplified this subject, as there is quite a lot to take-in if you are new to PPC. A good thing about pay per click is that you can turn it on and off at the push of a button. So if your chosen phrase or keyword is not generating enquiries, then you can stop the PPC campaign and change your approach.

Like all things in life, a little knowledge can be a dangerous thing, or in the case of PPC, an expensive thing if managed poorly.

If your website is optimised well and you choose the right phrases or keywords for your pay per click campaign, you may find yourself in the enviable position of having to look after a deluge of enquiries. After all isn’t that what you are doing it for? This position is usually achieved with the help of professionals who work in this area. PPC like other aspects of SEO is not based on magic or illusion; it is based on research, more research and implementation.

You can achieve results straight out of the bag with pay per click, it has been used to bolster-up ad campaigns and online promotions; but you must be aware that it costs real money and depending on your market and how competitive it is, one has to be realistic about the amount you are willing to invest.

On the other hand it won’t cost you more than the price of a phone call to find out more!