How to improve your rankings with SEO best practice

As all good business owners know, measuring results and getting analytics is the best way to find out if something is working or not. This will also enable you to keep-up with trends in the market. There is no point in conducting Search Engine Optimisation if the results are not being measured. We use various tools to analyse traffic, search terms and the most popular search terms. Some of these tools are free and some we have invested in. However they all take time to work on and to effectively get a handle on what the major search engines are doing.

It is important to understand that some campaigns can take time to get traction and that SEO is not a quick dip your toe into the water exercise. There is a big difference between doing a one-off site optimisation and carrying-out a full SEO campaign.

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