Posts Tagged ‘blogging’

Why are you still hiding your business?

By Published 18 December 2014

Don’t you want to be found online? Isn’t that the whole point of being online?

You’ve paid your hard-earned money to have one website amongst millions of others and if you’re sat there, happy and content with your snazzy, fabulous website in your arms then that’s fantastic. But if you actually want people to notice your business online then you don’t stop at just a website. (more…)

How visual media can enhance your visitors experience and develop brand awareness

By Published 28 January 2014

We’ve all heard the saying that a ‘picture is worth a thousand words’ right? I mean where would we be without the illustrated steps we’re given to help us assemble some complicated flat-packed furniture from that blue and yellow store we all know so well? And who could physically digest one of the weekend broadsheets without some compelling or illustrative photography to help quickly engage with the information we are most interested in?

Delivering the difference…

The use of engaging visual media such as high-quality photographs, graphics and video are not only capable of doing a lot of the talking for you, but will make the user or visitor experience more palatable and far richer.

The information market is such a crowded and competitive place nowadays so anything that can help you capture a visitors attention for more than 30 seconds is an achievement and a well-chosen image can go a long way to that end. Especially if you have large amounts of information to get across, the sparing but deliberate use of images can make it much more digestible and memorable.

Go easy on the pepper though!

woman sneezingYou should aim for quality, not quantity. If you have lots of images you want to share think about organising them into a gallery where they can be viewed easily by navigating left and right in an image browser, or have a dedicated ‘Gallery’ or ‘Portfolio’ page where your great pictures can be viewed without heaps of scrolling.

(more…)

Why your website is only a small part of building online presence

By Published 23 April 2013

Website HeadacheWhen I speak to owners of Small Businesses, I often ask them “are you actively keeping your website up to date?”

95% of them said “NO!”

So I then asked them to explain why this wasn’t happening and why it seemed to be a problem.

“I don’t know what to write, and I don’t have the time!”  and also “I don’t really understand what I should write about”

Does this sound like you?

It turns out that many business owners are so focussed on their business and are completely missing a trick when it comes to their online marketing.

How to organise your online presence

So it got me thinking, and I realised that so many business owners get hung up on their website that it stops them from even thinking about building online presence elsewhere.

Your website is purely just a marketing tool that is there to capture emails from visitors interested in your products and services. It’s there to help you grow your list.  But this is only a small part of the whole online marketing story and is where business owners are missing out.

There are, in fact, 3 areas to grow your marketing online:

Outgoing Socialising Posts – this is where you use the social media website such as facebook, twitter Pinterest etc to engage with you

Media Assets – These are your business assets such as your videos, podcasts, ebooks, etc

Homebase – This is your primary website, where you drive visitors to, to capture email and grow your list.

“You are what you share” Charles Leadbeater

(more…)

5 Ways to Maximise your Website for growth in 2013

By Published 1 January 2013

2012 was a great year. The Diamond Jubilee, The London Olympics and Andy Murray winning his first Grand Slam. All that preparation, years of physical training and hard work really did pay off for those that put in the time and effort.  And we all appreciated it, we all love to see others do really well.

This proves that almost anything is possible:

  1. with the right mindset
  2. with the right knowledge
  3. with the right support

(more…)