Posts Tagged ‘content marketing’

Why are you still hiding your business?

By Published 18 December 2014

Don’t you want to be found online? Isn’t that the whole point of being online?

You’ve paid your hard-earned money to have one website amongst millions of others and if you’re sat there, happy and content with your snazzy, fabulous website in your arms then that’s fantastic. But if you actually want people to notice your business online then you don’t stop at just a website. (more…)

4 Steps to Reach your Target Audience

By Published 29 August 2014

It’s a question that every business should be asking itself, because without an audience, your content can’t have any impact. You need to sit down and really think about who your audience is; if you were them, how would you want to be approached?

Where would you spend most of your time online?

What would make you care enough to listen to what your company might have to say? (more…)

Email marketing – why you can’t afford NOT to do it.

By Published 27 July 2014

In a nutshell – email marketing presents more opportunities for your business…

…and can drive better returns on investment when you compare it to other forms of media, so why wouldn’t you actively pursue it? With strong messaging and a well thought out and targeted email marketing, your business can create deeper relationships with a wider audience more quickly and at a fraction of the cost of traditional marketing or advertising.

Let’s look at the reasons why…

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Where’s your content? What’s your excuse?

By Published 18 June 2014

Have you been asked the same question more than once in your business?  I’d be surprised if you haven’t.  It could be any question about your business, it could be about your products, services or just simply – how does this work?  Now the point of this is that you are asked these questions because they know you have the knowledge to provide them with the answer.  If you didn’t clearly you wouldn’t be doing your job properly.

Content

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10 Poor Excuses NOT to have a Business Blog Now

By Published 15 April 2014

to-blog-or-not-to-blog

Fair warning!  This is a rather pointed prod-of-a-blog, directed towards business owners and entrepreneurs, so if you’re not up for receiving a shove in the right direction, you may want to continue on with your day…however, if you are looking to grow your business for free, then perhaps you might be willing to hear what we have to say…

At LA Marketing, we are in the business of helping other business owners get the most out of their online presence, and it never ceases to amaze and frustrate us that the more we speak to people about the value of blogging and other forms of content marketing, the more we are blown away with lame and down-right daft excuses as to why these men and women are not jumping on the wagon and giving their customers what they are truly looking for.

So in this little post, we have decided to take a break from trying to convince small business owners about the incredible benefits of blogging and to embrace it. Instead, we’re going to talk about some of the bogus excuses we’ve been hearing more and more of these days.

“My company’s website does not currently have a blog because…….”

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Keeping your website content fresh for success

By Published 3 April 2014
Imagine this:

With the help of a website design company, you have just finalised the content and a great look for your new website. Now it’s time to launch it and sit back and let it weave its magic, right? Well, not quite! Keeping your website fresh and up-to-date is a key factor in attracting new customers – and keeping existing ones.

Here we explain why having an up-to-date website is so crucial to its success and offer simple ways in which you can keep your web content performing for you consistently, and for the long term.

3 important reasons why you need to change your web content regularly

1. To help search engines know your value

To put it simply – search engines like websites that change regularly and regard those with the most frequently updated content, to be the most interesting and relevant to web surfers. A lot of value therefore is placed on fresh content so if you want your business to perform well in search engines, then it is vital you appear to be actively updating and adding new content to your website.

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Why content and distribution are important to influence

By Published 3 March 2014

According to Mashable, 100,000 tweets are shared, 347 website blog posts are published, 48 hours of YouTube videos are uploaded and 571 websites are launched to the world-wide-web every minute of every day (and those numbers continue to grow year on year).

On its own, that’s a huge amount of published content. But add to that the social-media-sphere and what you have is a never-ending volcanic plume of content being promoted and accessed from a plethora of channels.

social media conversation prismBrian Solis and JESS3 share this infographic, The Conversation Prism. It is a visual map of the social media landscape, and an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life.

As marketers, what this graphic isn’t intended to do is overwhelm us or make us tear our hair out and wonder how we can possibly generate content that will get through all this noise (although this is a key question you need to include in your marketing plan).

The bigger picture is illustrated neatly here in this quote from a US-based marketer and thought-leader, Jonathan Pevelman from Buzzfeed
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Life in a digital marketing agency in rural Dorset does have its advantages

By Published 19 February 2014

For a start, compared to our big town and city dwelling counterparts, we begin our day with a relatively peaceful stroll, bike ride, or uncongested drive to work that can barely be described as a commute, let alone a ‘nightmare’.  So we can start work with a fresh enthusiasm straight away without having to first unravel the balls of stress many urban workers do. That’s got to be good for the soul and therefore good for business and productivity.

Dorset as a whole is a stunningly beautiful and inspiring place with over half of the county designated as an Area of Outstanding Natural Beauty. Making it no surprise that the area boasts a higher per capita of artists and artisans than many other rural communities in Britain can boast.

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What is lead generation and why is it so vital to your business?

By Published 3 February 2014

Lead generation describes the marketing process of stimulating and capturing interest in your product or service for the purpose of developing your sales funnel.

Most sites on the internet convert at less than 5%. This means that 95% (and more) are not buying into your product or service on their first visit. Selling is often about trust and relationship building. The process of relationship building is essential to getting the customer to trust you, to try out your offering without the pressure of a tough sell.

In today’s complex marketing climate, lead generation has become a popular strategy to help create demand and get your marketing messages heard across multiple channels. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.

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How visual media can enhance your visitors experience and develop brand awareness

By Published 28 January 2014

We’ve all heard the saying that a ‘picture is worth a thousand words’ right? I mean where would we be without the illustrated steps we’re given to help us assemble some complicated flat-packed furniture from that blue and yellow store we all know so well? And who could physically digest one of the weekend broadsheets without some compelling or illustrative photography to help quickly engage with the information we are most interested in?

Delivering the difference…

The use of engaging visual media such as high-quality photographs, graphics and video are not only capable of doing a lot of the talking for you, but will make the user or visitor experience more palatable and far richer.

The information market is such a crowded and competitive place nowadays so anything that can help you capture a visitors attention for more than 30 seconds is an achievement and a well-chosen image can go a long way to that end. Especially if you have large amounts of information to get across, the sparing but deliberate use of images can make it much more digestible and memorable.

Go easy on the pepper though!

woman sneezingYou should aim for quality, not quantity. If you have lots of images you want to share think about organising them into a gallery where they can be viewed easily by navigating left and right in an image browser, or have a dedicated ‘Gallery’ or ‘Portfolio’ page where your great pictures can be viewed without heaps of scrolling.

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